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Tell them I sent you – Kevin

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This friend of mine is one that I greatly respect, but as soon as she said that to me I wanted to shout “OF COURSE IT IS A PYRAMID!”

Isn’t just about everything a pyramid? Let’s take a look at every corporation and every job that I have had. There are a few guys at the top making a whole bunch of money, while there are a whole bunch people at the bottom (me and the other hapless souls caught in the rat race) making them rich. That’s called capitalism.

The difference between the corporate job and my opportunity is that my opportunity gives you a track to run on to get to the top. The chances of my becoming CEO of the corporation that I work for is.. “ah, let’s see, I have to do some calculations. Carry the one, divide by 2 …Oh, here it is… – zero.”

When I started at XYZ Corporation (let’s leave them nameless), I don’t remember sitting in HR and getting a pamphlet that was titled “How to become CEO of XYZ Corp”. Does anyone remember seeing one? Of course not. They can’t give you one of those, because they need to keep you down in the salt mines working, so that they (the guys up top) can go home and give their kids the best educations, drive the best cars and go on first class vacations.

So what do you do if you want some of those “fancy schmancy” things for yourself? Well, one obvious choice is to become CEO of XYZ. However, for most people that is not going to be a reality. Remember, HR is not giving out those “How to get to the very top” pamphlets anymore. So are you stuck, shoveling salt out of the mine and wiping the sweat from your brow for the rest of your life? Well of course not, you can start out on your own.

Now I am not saying that you have to do what I do. You could start almost any kind of business. If you like to cook, start a catering business. Like to build things? Start a construction business. However, the one thing that I like about a business model like mine is that you can start it with very little capital (notice I did not say no capital) and can work part time while you still keep your day job.

The other thing that a business model like mine does for you that the tradtional business doesn’t, is that it gives you a tremendous amount of leverage to generate a passive income. For those of you who don’t know what passive income is, that is when you make money when you are asleep. That is why I bought and still buy (BTW, this is the absolute best time to buy) real estate. You want your money working for you so that you don’t have to work for your money. If you still don’t understand the concept, ask your CEO . He will tell you all about it, because while he is sleeping peacefully the factory is still running with employees making money for him while he lies on his satin sheets in his fancy pajamas.

The reason that network marketing businesses get such a bad rap is that all the Aunt Susies and the Uncle Joes of the world tried one, and they failed. So of course, “those things don’t work”. However, I am going to give my readers a tip.

The reason that so many people fail is that they either don’t take the time or don’t know how to…

get the proper education on how to build a business like this

. You don’t become a doctor or a school teacher without spending time educating yourself, do you? Why do think that this would be any different?

Do you guys want to know what I do to educate myself? For one thing, I take classes. Have any of you been to night school? Just like a real school I take prospecting, closing, and other classes. I probably spend about 6-8 hrs a week in class. I read books. Right now I am reading a very good book on how to write web copy. My point is, if you want to be CEO, just like the guy who is CEO of XYZ, you have to be the best in your class. You have to treat your business like a business, the CEO’s certainly do. That is how they got there.

One, final thing before I close. Another thing that trips people up is that they get involved in money schemes. These businesses have no real sustainable product. Those types of businesses may look good at first, but they are the ones that fold up quickly. You get in, the guys at the top made all the money and you get nothing in the end. If you want to do this, make sure that there is a real product behind the company that you jump into the game.

If you have any questions about education for this industry, contact me directly. If you are here and need an opportunity, look for the “My opportunity” link on this website.

P.S.  – Today, 5/14/09 I found this link that gives the FTC’s (Federal Trade Commision for those that don’t know) definition of a pyramid.  So it you don’t believe some of what I am saying, you can read there what they have to say about it.  CLICK HERE FOR THE FTC

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Of course, I am joking, but with all of the emphasis on on-line marketing using attraction marketing techniques, marketers have forgotten about offline techniques.  However, we must not forget that there is a whole world of people that desperately want what you can offer them, financial freedom, more time, and control of their own lives.  If you check some of the network marketing magazines out on the stands, you will find large ads being taken out by even some of the biggest names that you know who are marketing online.  That is proof that even the big leaders that market online recognize that they can’t neglect the offline world.  There is a huge opportunity there.

If you are not yet a huge online leader and taking a full scale ad in an industry magazine is not yet in your budget, how else can you efficiently reach all of those people sitting at the coffee tables right now wondering how they are going to break free and create financial freedom for themselves?  One thing that you can do is call them.

Now you are going to say wait, “Kevin, I don’t want to use the phone, I don’t want to face all of that rejection  I don’t have the time”.  If you said that, I would agree with you.  But, what if I told you that there was a cost effective way to call thousands of people a day and create 30-50 interested prospects every day for your primary opportunity?  Does that sound interesting?

Here is a secret that you probably did not know.  Back before the worldwide web, the thing that your upline did not tell you, the thing that you really needed to do to succeed in this industry was to cold call people on the phone.  The way that many of the big fish in this industry started out and built massive organizations in this industry was by buying lists of leads and cold calling them.  They just did not want to tell you that because they knew that Average Joe was not willing to do that and if he heard the truth about what it took, Joe would not join him in business.  Now, for you there is a tool that will make those calls for you while you are out at the movies with your family.  Imagine what it would be like to soar to the top of your company’s pay plan with hundreds of interested people to talk toand you did it all using the phone while everyone else was competing online for ads, e-magazines, and blogs .

The system is called Phone Broadcast Club.  It is an auto dialer and it has worked great for me.  It has a one time cost of just $100 plus my dial time.  I just load it up with some minutes (costs less than 1.5 cents per call) and some leads.  In your back office they even give you leads (they are little older) or of you can buy fresher leads if you prefer.  Once  I start the system, when I come back I have 30-50 interested people to talk to.  People who are looking for a home-based business.   I love it and if you want one too, check it out at www.fastphoneprospector.com

So my question for you is, what kinds of things are you doing to take advantage of this wave of opportunity?  Sure, you can do more and more marketing, but there is one crucial toolset that you must add in oder to become successful.  Mike Dillard, in his Magnetic Sponsoring Course (a well recommended read, if you don’t have it already) said that in order to become a leader you must first become “that guy”.  “That guy” is the person that you see at all the meetings leading the way, the one that everyone wants to talk to after the meeting, the person that is signing up new people as effortlessly as breathing.  “That guy” is able to do that because he represents value to those new people.  Value in the sense that he will be the person that has the knowledge to help the new prospect become successful.  So you have to add value, and the way that you add value is by educating yourself with books and courses.

I said all of that to tell you about an excellent book that I am reading by James Raycalled Harmonic Wealth.  This book picks up where the Secret left off.  It gives  you a practical roadmap of techniques that will help  you attract the kind of success that you want in all areas of your life.   It covers what it describes as the the Five Pillars of life: financial, relational, mental, physical, and spiritual.

To fully implement attraction marketing, learn to fully implement the law of attraction.  I am still reading this book and will probably add more info on it as I read further.  However, over the years I have read many books like this one.  Each one has been like a software program that I have loaded onto my computer hard drive.  Each program directs the computer (me) to perform.  I could fill my computer with hours of TV (although I will set some time aside to watch 24) and other time wasters, but I know  that if I want to achieve my vision that I have set for myself, I need to load the proper software.  That software is found in books.  Those are the things that successful people do so that they can live a more abundant life.  Live more abundantly now.  Load the proper software onto your hard drive and you will see the opportunity that is everywhere around us.

If you want to learn more about attraction marketing, visit my website at mlmattractionfactor.com

Have any of you ever watched any of Mike Dillard’s videos?  I recently watched a great one that he produced called Black Belt Recruiting.  To most people it probably looks like Mike is very smooth and is delivering all of his lines off the top of his head.  It makes him look like an expert and a leader.  Mike Dillard is all of those things, and more.  However, I found out that everything in his video is scripted.   How do I know?  I heard him say it on another video.

Now, if Mike Dillard uses a script to create his videos, I know that I need a script to do mine.  The problem is that even for a 2 minute clip, if you are not used to the camera, it could take you hours to produce one clip that is flawless enough to publish on the internet.  However, as I mentioned to you earlier, I have a new secret weapon.   Do you know why Barack Obama is such a great orator?  My secret weapon is the “secret weapon” used by the president himself and is instrumental in helping him communicate so effectively to the American Public.  By now, many of you know that I am talking about a teleprompter.

You can't see it in this picture, but the copy from the laptop (or your monitor) is projected onto the glass so that I can look right at the camera and read the copy

If you were going to buy a teleprompter to do your video, expect to pay at least $1000.00.  But, you can make one like I did for a lot less.  All you need is some wood and piece of acrylic or plexiglass.  I used the wood to mount the glass at a 45 degree angle and I loaded special software to mirror reverse my script onto my laptop .  I then shot through the glass while reading my script.  It looks very professional and I can produce a high quality video in one or two takes.  Take a look at the picture of mine here, or Google “how to make a teleprompter” for more ideas.

I have plans to modify my teleprompter to make it adjustable.  The piece on the top prevents glare from overhead lights.   This one was done in a hurry.   I may even publish some plans so that others can build their own.  I also saw some special teleprompter 2 way glass that I may incorporate into the next version.  However, this one certainly did the trick.